This day explores the redefinition of wisdom in our age and in companies’ complex brand-building journey, alongside the challenges of cultural volatility in the 21st century. We zoom out to see our age through a historical and philosophical lens, while reflecting on how different ages bring new contexts, emotional textures, and cultural expressions. Brands and consumer cultures are actively shaping our society, influencing identity, values, and purpose.
Together, we examine how these forces interact and how individuals and organizations can navigate and thrive in this rapidly changing cultural and technical landscape—not just riding the wave of hype, but creating long-lasting value while re-connecting with traditional roots and identity points. Let’s enlight the tribal fire that lets us form the wired future.
 A day where we warp through ancient wisdoms and future artefacts like cyberpunk samurai.
 The world is our tribe, where everything is a brand and is driven by culture.
 Momentary movements let everyone be the Lisan al-Gaib of the second, but forging value while dancing on the wave helps us stand our ground locally while spreading the word globally.
 Become part of the Mentat Nexus, without losing our own roots.